Thinktank Consulting was approached by the management of a relatively small software development company that was looking for some help with their issues. At the time they had approximately ten to fifteen small clients that they sold their product to and were obligated to support these clients to generate cash flows to sustain the company. At the same time the firm was selected to participate in a tender for a very large contract with one of the larger players in the Asian telecommunications market. The management felt that they had a very good chance of winning this contract providing they can produce a major upgrade to their product.
The issues mentioned by the executives of the software house included: excessive workloads, projects (both from Professional Services and Product Development areas) frequently being late, Change Requests implemented for customers frequently required rework and â€œbuggyâ€ upgrades to the existing software product.
Quality and richness of features of the new version of the product was of the first priority to the company, because of its Asian bid. At the same time the management was concerned about maintaining the cash flow generated by the CRs requested by the existing small customers. Time factor was also important; however the senior management has indicated that they were willing to be somewhat flexible in order to obtain superior quality.